
Where intelligent systems stay human-centered







Even as technology becomes more intelligent, autonomous, and agentic, the human experience remains the anchor that gives these systems purpose, direction, and meaning. At the core of every role and jobs to be done, is the human experience and human relationship, this is our guiding principle

AI agents are incredibly powerful — but without clearly defined jobs‑to‑be‑done, even the smartest agent can miss the mark. We help teams clarify human intent, shape the right problem space, and bring the human side of agentic design into focus so the agent is built with purpose, not guesswork.

We bring deep expertise in creating monetization experiences that feel intuitive, valuable, and genuinely delightful. To us, it’s never just about optimizing revenue flows — it’s about shaping the human story behind every choice, every moment of value, and every interaction. When monetization aligns with human experience, it becomes meaningful, not mechanical.

From reimagining a Southern European ERP platform to shaping experiences at the core of Azure, we bring deep expertise in enterprise design — and a proven ability to simplify the complex.

Experience validation is a critical part of the design process — it ensures that what we build truly works for the people it serves. Beyond traditional methods, there are countless creative ways to test, simulate, and pressure‑check an experience. We help teams uncover these opportunities and demonstrate the real value that thoughtful validation brings to product quality and human outcomes.

Cross‑platform experiences used to be fragmented — mobile apps and physical stores rarely felt connected. Agentic design changes that by adapting to human intent across every touchpoint, creating a unified system that responds consistently whether someone is on their phone or standing in the store

We help clients define and document Human Interface Guidelines (HIGs) that ensure every product experience is intuitive, accessible, and aligned with human intent.
JM UX Design
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